The analytic's portion of your data and the inadvertent knowledge of high demand categories gives you a significant advantage as an value added partner to the food industry. Read: Fast-food business: Some spice left in Mr. We're proud to share that since August 2014, our business has grown 100%. We guesstimate that we are processing roughly 8-9% of the delivery channels orders in the country. The current market scope suggests that Pakistan has the potential and nearly half the prospective user base is untapped. And what's been the return? What's your stake in the delivery with online leads channel? Read: The burger business: Mouth-watering opportunity Our customer acquisition strategy includes discounts, festivals, Karachi Eat Festival, signposts, restaurant activation for customers to experience 'how to order' and a student ambassador program. What would you consider your top marketing mediums for awareness and conversions? You're an online business using offline channels.

Read: Foodpanda consumes EatOye on way to summit We've achieved a 40% re-ordering rate with nearly 80% of the daily orders coming from an existing user base. Our application is now being used for online payments and because 65% of the orders come through it, it’s making us the first M-Commerce website. Why, despite this, would you consider Foodpanda to be a great investment?Įveryone needs food to survive and every single day we have the opportunity to earn.

This has to be one of the toughest spaces to be in with weak end margins and low expectations for ROI. Can you share what made EatOye acquisition worthy, compared to others in the market?Īfter us, they had the highest market share and they were getting in the way of our higher margins end game. After the WhatsApp acquisition, we witnessed several copycats emerging. Read: Food businesses look for a slice in the Rs15b home-delivery market So this acquisition opens room for higher margins and long term success for Foodpanda. After us, EatOye had the biggest market share in the delivery channel. Our restaurant-clients raised this concern with us often.

Of all the players in your space, why acquire EatOye?ĮatOye’s market penetration strategy involved offering single digit percentages for restaurants acquired. Here’s our interview with Foodpanda Pakistan’s managing directors, Talha Ansari and Ahsan Mateen. We were curious about the acquisition criteria, the business’ measurable performance and the adoption strategy to tap into the 85% non-delivery channel. In the last quarter, Foodpanda has been following through on global directives to acquire their close regional competitors, taking over companies like 24h (UAE), Talabat (GCC), JustEat (India), and EatOye in Pakistan.ĮatOye’s acquisition, which created headlines in the local tech space, would undoubtedly raise interest among others to enter the same space hoping for an exit-strategy of acquisition.

Foodpanda in pakistan